Just what would an enterprise company like Microsoft or Oracle do with TikTok?

He says the difference is that Oracle has a much smaller user base now, so it would relatively boost its usage all the more.As Mueller points out, with the government helping push TikTok’s owner to make the sale, it’s a huge opportunity for a company like Oracle or Microsoft, and why the rumors have weight. “It’s very plausible from a cloud business perspective, and plausible from a business opportunity perspective created by the U.S. government,” he said.Trump calls TikTok a hot brand, demands a chunk of its sale priceWhile it could make sense to attract a large user base to your systems to drive up usage and market share in that way, Brent Leary, founder and principal analyst at CRM Essentials, says that just by having a large U.S. tech company buy the video app could make it less attractive to the very users Microsoft or Oracle is hoping to capture.“An old-guard enterprise tech company buying Tiktok would likely lessen the appeal of current users.