Juul bought ads on CartoonNetwork.com, NickJr.com, other kid sites, suit says

Popular e-cigarette maker Juul intentionally and egregiously tailored its marketing to appeal to underage youth, according to a lawsuit filed by Massachusetts Attorney General Maura Healey on February 12.Further ReadingJuul gave presentations in schools to kids—and the FDA is fumingThe company’s early marketing in 2015 and 2016 purposefully used young, “cool” models in its launch campaign, recruited teen “influencers” on social media, and bought banner and video advertisements on numerous websites aimed at teens and children, including Cartoon Network’s cartoonnetwork.com and Nickelodeon’s sites Nick.com and NickJr.com. Juul targeted sites used by young girls, including dailydressupgames.com, didigames.com, forhergames.com, games2girls.com, girlgames.com, and girlsgogames.com.Juul also targeted math and social studies sites used by middle and high school students, including coolmath-games.com, basic-mathematics.com, coolmath.com, math-aids.com, mathplayground.com, mathway.com, onlinemathlearning.com, and purplemath.com, and socialstudiesforkids.com.Lastly, Juul bought ads on sites aimed at teenagers and college-bound high schoolers, including teen.com, seventeen.com, justjaredjr.com, and hireteen.com, as well as collegeconfidential.com, collegeview.com., collegehumor.com, collegeprepster.com, and survivingcollege.com.Further ReadingJuul stops all US ads, boots CEO Juul also tried to rope in celebrities that appealed to teens, including Twilight stars Kristen Stewart and Robert Pattinson, Hunger Games star Jennifer Lawrence, and former child actor and musician Miley Cyrus.The lawsuit also alleges that Juul was, at best, lax about age verification for online purchases and let online consumers create accounts with domain names associated with high schools.According to the lawsuit:JUUL customer service representatives even provided consumers with advice on how to evade minimum legal sales restriction requirements by shipping JUUL Products to another person with an address in a town with a lower minimum legal sales age.