Mark Zuckerberg discovers privacy

And it’s a bummer, because “A Privacy-Focused Vision for Social Networking” could be a compelling declaration (please deliver us!) from nearly any company that isn’t Facebook.“I believe there’s an opportunity to set a new standard for private communication platforms — where content automatically expires or is archived over time,” Zuckerberg wrote, thinking about privacy for the third time. Luckily, it picked up some brands people hate less along the way.Milking Facebook’s stewardship of WhatsApp for all it’s worth, Zuckerberg was intentional about pitching his new centralized yet private future for Facebook around the model of the encrypted messaging app, a platform so antithetical to Facebook’s broad mission that its founders left in disgust after cashing their checks.In recent years, the company realized that it’s easier to just to let someone else innovate, build a product and attract users than doing anything very interesting itself.