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Meet new Ford CEO Jim Farley, the sports car lover who once said 'F--- GM' - Business Insider


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Positivity     47.00%   
   Negativity   53.00%
The New York Times
SOURCE: http://www.businessinsider.com/ford-ceo-jim-farley-loves-cars-hates-gm-general-motors-2020-8
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Summary

Farley, 58, joined Ford in 2007 as the company's vice president of marketing and sales after nearly 20 years at Toyota and Lexus. He was 62 at the time of his 2017 appointment and worked directly with chairman Bill Ford (Henry Ford's great-grandson), on "sharpening operational execution, modernizing Ford's present business and transforming the company to meet tomorrow's challenges." Hackett spent three decades of his career at furniture company Steelcase, whereas Farley joined Ford with decades of car-focused experience and a clear passion for automobiles. That put him in charge of much of the company, including Ford's business units across the globe, the Lincoln Motor Company, global marketing sales and service, and overseeing strategy and the development of business models for electrified and autonomous vehicles.Ford was in a tricky spot then, pairing a falling stock price with various efforts to embrace new technology and become a "mobility company." Soon after Hackett took over, the company announced a major change in response to buyers flocking to trucks and SUVs: killing off all of its cars except for the Mustang and Focus (the latter of which Ford soon axed as well).In late 2019, with Hackett at the helm, Ford admitted it had botched the launch of the new Explorer with production issues and other fumbles.

As said here by Kristen Lee, Alanis King