Michael B. Jordan is apologizing after fans, Nicki Minaj call out his new rum for Caribbean appropriation

Jordan has apologized to Caribbean fans who accused the actor of cultural appropriation, vowing to change the name of a newly released rum called "J'ouvert." Over the weekend, fellow actor Bryan Greenberg and girlfriend Lori Harvey both posted images of a rum box set to their Instagram stories congratulating the "People's Sexiest Man Alive" on the product."Congrats @swillyb13 and @michaelbjordan on @jouvertrum," wrote Greenberg. Jordan never played J'Ouvert no where a day in [his] whole life and possibly never set foot in Trinidad and Tobago yet using [Caribbean] carnival culture for profit," one commenter tweeted.Before it spread throughout the region, J'ouvert from descended from Canboulay, a predawn ritual from the 1880s that commemorated the end of the sugarcane harvest in Trinidad.After authorities attempted to stop the procession, Trinidadians rioted and won their rights to continue, mocking those who sought to stop them. A US trademark search shows an active application published in April 2021 for use of the word "J'ouvert" under goods and services for "alcoholic beverages, except beer; Distilled spirits; Rum-based beverages; Rum."But Jordan's name is not attached to this trademark listing.