Millennials are Killing the US Beer Industry - Their Next Victim is Heineken
Companies, agencies, institutions, etc
Heineken USA
Heineken International
MillerCoors
Pabst
AB InBev
Constellation Brands
Deschutes,
Lagunitas
Diageo
CNBC
the Distilled Spirits Council
2017.US
Molson Coors
Wine Spectator
Millennials
Budweiser
Wall Street Journal
People
coming?Beer
Bjorn Trowery
saying:“We
Ivan Menezes
Chris Swonger
Jean-François van Boxmeer
Groups
American
Dutch
Physical locations
No matching tags
Places
the Bud Light Orange
Locations
US
Oregon
the United States
America
Events
No matching tags
Summary
Millennial drinkers picked beer just 49.7 percent of the time when deciding on an alcoholic beverage to consume, per a Wall Street Journal report.To close the gap and get in on this free-spirited and high-frequency drinking market, big brand names have swooped in on the nonalcoholic beverage business to make up for the loss in beer sales.The parent company of Budweiser, AB InBev, rolled out a range of non-alcoholic beverages including the Bud Light Orange and the Budweiser Reserve series in 2018.Heineken also jumped on the bandwagon, pushing out Heineken 0.0 in 2017 and launching it in the US last month.
As said here by Jimmy Aki