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Since its launch in December, StepN, an app that lets users walk and run to earn tokens, has quickly become a household name in the play-to-earn blockchain gaming, or GameFi, world. Two to three million users worldwide are now active on the app every month, StepN’s co-founder Jerry Huang recently told TechCrunch.That number is nowhere close to the hundred-million player size enjoyed by popular web2 titles, but in the world of crypto, it’s a meaningful breakthrough for a five-month-old app. In April, it picked up another round of strategic investment from Binance.Some argue what makes StepN — and other play-to-earn blockchain games like Axie Infinity — successful is the fact that they are essentially financial products with a gamified twist.To start earning tokens and logging one’s mileage on StepN, users need to first spend at least 12 sol or around $600 on a pair of virtual shoes at the current market rate. “To maintain an ultra-high market cap can be stressful for the team, and now the team will be focusing more on the product itself and we believe StepN will outperform in bear and will be a winner in the next bull market.”Operating with a rapidly expanding team of 70 people across countries including Australia, the UK, the US and Singapore, StepN’s next step is to build a social product around its token holder community, the challenge now is to prove that it can continue to draw in a constant stream new runners.Why Axie Infinity’s co-founder thinks play-to-earn games will drive NFT adoption
As said here by Rita Liao