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Netflix?s ad-supported tier will reportedly roll out sooner than expected


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The New York Times
SOURCE: https://arstechnica.com/information-technology/2022/05/netflix-speeds-up-plan-for-ad-supported-tier-says-it-may-debut-this-year/
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Summary

Additionally, Netflix's plan for an extra fee to fight password-sharing would roll out around the same time.In a note to employees, "Netflix executives said that they were aiming to introduce the ad tier in the final three months of the year," according to a New York Times report on Tuesday. The memo "also said that they were planning to begin cracking down on password sharing among its subscriber base around the same time."Netflix CEO Reed Hastings last month said the company plans to launch a lower-priced subscription tier with ads and will continue offering ad-free options. And if you'd rather pay a lower price and you're ad-tolerant, we're going to cater to you also."The memo to employees made a similar comparison to other streaming services, the NYT report said:Indeed, in the note to employees, Netflix executives evoked their competitors, saying that HBO and Hulu have been able to "maintain strong brands while offering an ad-supported service.""Every major streaming company excluding Apple has or has announced an ad-supported service," the note said.

As said here by Jon Brodkin