NHL, William Hill relationship good for fans, Commissioner Bettman says
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-- The NHL named William Hill US an official sports betting partner of the League on Thursday.William Hill becomes the NHL's third sports betting partner, joining MGM Resorts and FanDuel."We're thrilled to have this new partnership," NHL Commissioner Gary Bettman said at the American Gaming Association Sports Betting Executive Summit at MGM National Harbor. [It is] the largest sportsbook in the United States and for us to be able to offer our fans an opportunity to focus on sports betting opportunities that William Hill presents, but perhaps as importantly for us to be able to market together to give awareness to our fans, to their customers of this relationship and to give to William Hill a presence on a number of our platforms is the way we think this should work."The NHL's agreement with William Hill is different from the one with MGM, which also involves a resort relationship, marketing of the M life Rewards program and access to NHL Puck and Player Tracking data starting next season. By adding a third sports betting partner, the League's hope is to further increase fan engagement.Betting on NHL games at William Hill's Nevada Sportsbooks has increased 38 percent this season over last season after increasing more than 80 percent from 2016-17 to 2017-18 with the arrival of the expansion Golden Knights."Once the Supreme Court ruled, you've got to get with the program and frankly as a practical matter, I owed it to our fans, I owed it our clubs, to embrace the evolving world," Commissioner Bettman said.
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