Olympics to miss the mark for many sponsors
Companies, agencies, institutions, etc
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Toyota
Asahi
Nippon Telegraph
AR
Coke
Bridgestone, Omega
Visa
Panasonic
Dow
Airbnb
GE
P&G
Atos
Intel
Allianz
Samsung
the International Olympic Committee
Syracuse University
the U.S. Olympic Committee
Axios
COVID
Payne Sports Media Strategies
IOC
AP
Wimbeldon
Getty ImagesTeam USA
People
Brendan Lynch
Rick Burton
Michael Payne
Sarah Grillo
ANDREJ ISAKOVIC
AP.Coco Gauff
Julian Finney
Groups
South Korean
Japanese
Physical locations
No matching tags
Places
the Olympic Village
Locations
Japan
Alibaba
Tokyo
South Korea's
Great Britain
Belgrade
Olympic
Events
Olympics
Games
The Olympic Partner
Olympic and Paralympic Games
the FIBA Women's Olympic
Summary
"Let's give Tokyo credit for pushing through enormously difficult times."The big picture: Sponsorships are important sources of revenue for local organizing committees and host cities, but they represent a fraction of the revenue for the IOC.The bottom line: “All marketing [programs] have been hit as a result of COVID, but if the Games deliver the expected global record audiences — there are more hours than ever before being broadcast — [there’s] still definite possibility for a very positive impact,” says Michael Payne, CEO of Payne Sports Media Strategies and former IOC marketing and broadcast rights director.Illustration: Sarah Grillo/AxiosThe Olympics haven't made financial sense in decades.
As said here by Hope King