Omsom founders discuss launching a new business during the pandemic - Business Insider
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Business Insider
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Phams
'Hmm
niche,&apos
Time
I've
Business Insider Intelligence
People
Vanessa
Kim Pham
Omsom
Julie Tong
Irene Jiang
Ohm Suansilphong
Nicole Ponseca
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Vanessa said."People
Groups
Vietnamese
represent."Asian Americans
Southeast Asian
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Cooking
Western
Jamaican
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Korean
Szechuan
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Midwest
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Phams
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brand's
Vogue
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Kroger."We
they've
Events
Instagram series
Summary
Their parents would turn back and chastise them, "Don't be so om-sòm."Years later, Kim and Vanessa would go on to launch their dream business, Omsom – named after the Vietnamese word that embodies the loud and proud energy that they want to represent."Asian Americans have this model minority stereotype of being quiet and submissive," Kim told Business Insider. We want to make you a little uncomfortable."That's why Omsom's direct-to-consumer and chef-designed starter kits for Asian meals come in bright, expressive packaging. Vogue contributor Julie Tong tried the kit and wrote that Omsom "completely transformed my home cooking."Kim and Vanessa always dreamed of starting a business together. At the same time, they're working with three new chefs to launch Japanese, Korean, and Szechuan starter kits this fall.The Phams said that Omsom's ultimate goal is to be a household name in Asian cuisine.
As said here by Irene Jiang