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Pandemic takes starring role in campaign ads | TheHill


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Positivity     38.00%   
   Negativity   62.00%
The New York Times
SOURCE: http://thehill.com/homenews/state-watch/512111-pandemic-takes-starring-role-in-campaign-ads
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Summary

The coronavirus pandemic is playing a leading role in political television advertising this year as Democrats spotlight the U.S. response to attack President TrumpDonald John TrumpUPS, FedEx shut down calls to handle mail-in ballots, warn of 'significant' problems: report Controversial GOP Georgia candidate attempts to distance from QAnon Trump orders TikTok parent company to sell US assets within 90 days MORE and the GOP and help their own candidates ahead of November’s elections.More than 30 percent of the television advertisements paid for by House Democratic candidates and 36 percent of Senate Democratic ads mention the coronavirus pandemic, according to an analysis by the Wesleyan Media Project.The advertising is divided between positive spots that highlight economic responses to the crisis, such as the Paycheck Protection Program included in an early round of relief legislation, and negative spots that blame Republican incumbents for a lackluster health response. 11 terror attacks.This week, 182 political advertisements across the country mention the coronavirus pandemic, according to an analysis by the nonpartisan firm Advertising Analytics.Democrats are using the virus as a lens to get at other issues on which they hold advantages over the GOP, party leaders said. A whopping 46 percent of advertisements paid for by Democratic Senate candidates mention health care, a larger share than any other issue.And increasingly, Democrats are trying to frame the response to the pandemic in a way that cuts into the advantage Republicans hold among voters who trust them more than Democrats to handle the economic recovery.“We know that they are concerned about health care, given the concerns about the pandemic and COVID-19.

As said here by Reid Wilson