Peloton's PR blow: 'Billions' character suffers heart attack on bike

The scene airs just weeks after Mr Big, a character played by Chris Noth in HBO's "Sex and the City," suffered a fatal heart attack while using his Peloton bike in the first episode of the series reboot last month.Fortunately, Wagner, played by actor David Costabile, recovered after his heart attack and, according to The New York Times, said: "I'm not going out like Mr. Big," a line that was added in post-production as the scene was filmed last spring, the show's executive producers told the Times.Peloton said in a statement on Twitter that it had not agreed to the use of its brand or intellectual property on the show and did not provide any equipment for the episode.Peloton previously told Insider that while it was aware that its bike would be used in the Sex and the City reboot, it was not aware of the full scope of the storyline.