Peloton speaks out after 'Billions' character suffers a heart attack after using the product

Peloton was the subject of yet another fictional character’s health struggles after the popular exercise bike brand was featured in the most recent episode of the TV show "Billions." The brand made headlines last month after the premiere of HBO’s "Sex and the City" revival "And Just Like That…" saw the character Mr. Big die after suffering a heart attack and die following a particularly intense workout on his at-home Peloton. "As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives."PELOTON HAD NO PLANS FOR VIRAL AD PRIOR TO ‘AND JUST LIKE THAT…’ PREMIERE, WORKED QUICKLY TO SALVAGE BRANDDavid Costabile's character on "Billions" had a bad experience with his Peloton bike. (Michael Loccisano/Getty Images / Getty Images)Fortunately for fans of Wagner on "Billions," the scene does not end with the character’s death the same way it did for Mr. Big on "And Just Like That…" In fact, the outlet reports that, upon his arrival back after his hospitalization, Wagner states that he is not going to go out "like Mr. Big."Speaking to The New York Times, the show’s executive producers explained that they actually wrote the scene last spring, well before the infamous moment with the beloved "Sex and the City" character became popular.