Project Zero: Amazon's counterfeit protection racket could cost brands millions
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Bryan Clark
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Summary
Part of Project Zero is a feature that allows “product serialization” — adding unique identifiers to products that Amazon can scan to ensure that it’s the real deal, not a fake. Unfortunately, this feature will cost brands between $0.01 and $0.05 per item, depending on sales volume.For Amazon, Project Zero thus far seems like a thinly-veiled attempt to skirt responsibility for its own counterfeit problems, effectively passing the onus of policing the platform on to brands — or charging them for the privilege of having Amazon do what it should be doing anyway.But it’s not all bad news. If there’s a silver lining in the Project Zero news, it’s this: Amazon’s machine learning efforts are making strides.
As said here by Bryan Clark