Rad Power Bikes reveals more user-friendly next gen e-bike RadRover 6 Plus for $1,999
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It used the funds, one of the largest of a U.S. electric bike startup, to scale globally, expanding beyond the $100 million in sales it generated in 2019.Now, with over 350,000 bikes on the roads, Rad Power Bikes is settling into its direct-to-consumer approach with a thoughtful strategy, one that integrates everything from the design and robustness of the vehicle to the price point to the delivery and packaging.“So in a nutshell it’s about reducing friction of the user experience throughout the whole lifetime of the product,” said Stephens. Rad Power designs its bikes from the ground up, so it doesn’t buy off-the-shelf products, like motors, displays and batteries, from a company like Bosch.“There are less middlemen, less people in the manufacturing supply chain for us marking up systems,” he said.
As said here by Rebecca Bellan