Rent the Runway is expanding into home with a new West Elm rental partnership ? here?s how it will work
Companies, agencies, institutions, etc
Insider, Inc.
Runway
RTR
Time
Fair Trade Certified
People
Picks
Unlimited
Maureen Sullivan
Groups
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Physical locations
West Elm
Places
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Locations
US
Events
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Summary
Rent the Runway In a move that will extend the concept of "dynamic ownership" to the home, clothing rental company Rent the Runway and home brand West Elm announced a partnership today to offer textile bundles through Rent the Runway's online platform. The partnership marks a first for both companies: the first time West Elm is making its products available for rent, and the first time Rent the Runway is offering rentals beyond clothing and accessories.
As said here by Connie Chen