Retailers cash in on Amazon's 'free marketing' on Prime Day
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Reuters
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Summary
4 Min ReadNEW YORK (Reuters) - Amazon.com Inc’s Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling the Thanksgiving holiday’s Black Friday as a driver of sales. “There is this enormous halo effect to Prime Day,” said Jaysen Gillespie, head of analytics and data science at ads firm Criteo, adding that non-Amazon retailers should experience large increases both in traffic to their websites and in sales.
As said here by Melissa Fares