Sachin, Sachin! India, India!
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Summary
If you've grown up in post-lib India, Sachin probably rhymes with ka-ching for youIf Tendulkar's rise coincided with the rise of Indian jingoism - well, it wasn't his fault In Tendulkar, for one. Around the time of Tendulkar's first great peak, 1996, India co-hosted the World Cup Over the next couple of years, the country's rise as a global power matched Tendulkar's. I was unmoved as Tendulkar's serial quest for a World Cup went unfulfilled; I was left equally cold by that redemptive Test-winning century in Chennai. And in 2008, a fortnight after the terror attack on Mumbai, Tendulkar's unbeaten century saw India chase down 387 in the fourth innings in Chennai against England. Jayaditya Gupta is executive editor of ESPNcricinfo in India© ESPN Sports Media Ltd.Twenty years on, a look back at an extraordinary day of India-Pakistan cricketIt has been five years since Tendulkar left the stage, and India's obsession with him makes a little more senseTendulkar's autobiography comes across as a banal exercise in branding.
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