Social media app Nextdoor teams with Moderna, Albertsons to boost vaccination rates in communities
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Moderna
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NBCUniversalData
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Sarah Friar
Jim Cramer
Square
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Nextdoor
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the Biden White House
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Summary
While the administration expects to hit that mark for adults 26 years and older, the shortcoming would exist among younger adults.In a survey of Nextdoor users, the private company found that that 37% of its members would sign up to take a jab if they had access to more information and received encouragement, Friar said.While traditional social media sites like Instagram tend to leverage celebrity users as influencers, the more intimate Nextdoor app plans to utilize hyperlocal people, such as pastors or high school football coaches, to convince people to get vaccinated against the virus."It's actually the people near and dear that are in local proximity to you, the people you trust, the people you talk to every day, and it's often not about them telling you the 'why' to do it," said Friar, who departed Square to join Nextdoor at the end of 2018.
As said here by Tyler Clifford