Study: Influencers can?t even influence anymore

Hard Fork?And it’s not just the average influencer struggling to keep their followers interested in detox tea, the engagement rate declined across the board in the past year. For example, travel influencers, who typically held the highest engagement rates, have seen an average drop to 4.5 percent this year from 8 percent in 2018 — have we all reached a point where we’re sick of seeing Bora Bora travel pics on a Monday morning?But your influencer dreams don’t have to end just yet as the study found that the less followers you have, the better your engagement is. Influencers with at least 10,000 followers have just 3.6 percent engagement, influencers with 5,000 to 10,000 have 6.3 percent, and influencers with just 1,000 to 5,000 followers have the highest engagement with 8.8 percent.