Tesla's strategy of selling cars only through online channels might just work
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Summary
However, the most eye-catching part of the announcement wasn’t about the car, but about the company’s decision to move its sales exclusively online.CEO Elon Musk said that it took this decision in order to was to keep Tesla’s cars affordable. And while that all sounds absurd, it might just make sense for this particular electric vehicle company.Those sweet cool gadgets?Traditional car companies with multiple models and configurations need salespeople to help customers make sense of their wide ranges of offerings. Its catalog of vehicles is limited (perhaps by design), and the company enjoys strong brand awareness.Tesla is also banking on the experience of briefly owning a Tesla – as opposed to a short test drive – to win over customers.
As said here by Ivan Mehta