The big winner of Apple?s new One subscription bundle is Apple TV Plus

Filed under:A big push ahead of the streaming service’s anniversaryApple’s new Apple One bundle, which gives customers an assortment of Apple-owned services for a monthly fee, is likely to help out subscriptions for all of its offerings, but few need it as much as TV Plus.Apple has been relatively quiet about anything related to TV Plus’ metrics in the almost year it’s been out. (In fairness to Apple, the company hasn’t given an update on Apple Music subscribers since June 2019, and while CEO Tim Cook did share this year that Apple News has 125 million subscribers, he chose not to disclose how many people signed up for $10 subscription version.) All that exists is reports from third-party analytics firms and articles from Bloomberg — one which suggested earlier this year that Apple TV Plus had 10 million subscribers, with only 5 million active users. Amazon Prime Video does not.” It’s an integral time for Apple to figure out what happens next with TV Plus. The streaming service launched in November already as part of a bundle; anyone who purchased a new iPhone, iPad, MacBook, Mac, or other Apple device automatically got a full year of Apple TV Plus for free.