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The future of cable may be no TV at all, as one small company from Arizona shows


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The New York Times
SOURCE: https://www.cnbc.com/2019/03/03/cable-future-may-not-include-tv-as-cable-one-shows.html
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Summary

Dolan would later sell Cablevision to Altice for $17.7 billion in 2015.In recent months, Charter, the second-largest U.S. cable company, has offered low-margin video packages to give consumers more choice.And one cable company you may have never heard of — Cable One — is proving that moving away from TV can be good for investors.Here's how the pay-TV business works: Traditional distributors such as Comcast (which owns CNBC parent company NBCUniversal), Charter, Altice and Cox — the largest U.S. cable TV distributors — pay a per-subscriber rate for the right to broadcast a channel. And if people threaten to cancel their TV packages, operators have cheaper packages they use as sweeteners for customers to pay up for high-speed broadband.But now, this traditional coupling of TV and internet may be losing its efficacy.Chances are you're not too familiar with Cable One. It's the seventh-largest U.S. cable company, serving customers in Idaho, Texas, and other states, with its headquarters in Phoenix, Arizona.But if you're interested in the future of media, you may want to pay attention.This week, Cable One CEO Julie Laulis said bundling TV with internet is not a particularly effective method to hold on to customers. We don't put time and resources into pretty much anything having to do with video.The CEO of a cable company is saying she doesn't care about television!That's because a whopping 70 percent of Cable One's subscribers buy only its broadband Internet service rather than bundling it with video, and churn is "low and getting lower," Laulis said.

As said here by Alex Sherman