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The internet melted down over Yorkshire Tea because of Brexit


Yorkshire Tea
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the European Union
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Amazon
The Boston Tea Party
the British East India Company
the Townshend Acts


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Brexiteer


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the American Revolution

Positivity     42.00%   
   Negativity   58.00%
The New York Times
SOURCE: https://www.theverge.com/2020/2/25/21152743/yorkshire-tea-rishi-sunak-boris-johnson-brexit-twitter-social-media
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Summary

There's more emotional distance and I've had a team to support me when it got a bit much.But for anyone about to vent their rage online, even to a company - please remember there's a human on the other end of it, and try to be kind.It’s a very nice sentiment from a tea brand: don’t forget that there are people behind the usernames, and those people have feelings, too. The problem with public shaming on Twitter — the kind that Yorkshire Tea experienced — is that Twitter isn’t a community at all. To put it lightly, Trump and his party are, more than anything, nostalgic.) The online hostility toward Yorkshire Tea, then, can be read as a way for people who are angry about Brexit to vent or express an unfavorable opinion toward the powerful. Last weekend, Yorkshire Tea found itself at the center of a thoroughly modern phenomenon: its brand was inadvertently associated with politics that a large number of people dislike; a group of people formed on Twitter who might not normally band together but shared the same feelings about Brexit; angry posts were tweeted as a way to shame the brand into saying something in line with the group’s views; the conflict went viral; and here you are now. In an age of wild and growing inequality, people are starting to realize the way we use power matters — and the internet happens to be the best place to see it.A newsletter about computers

As said here by Bijan Stephen