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The iPhone 12 could be Apple's most important product release in the last decade - Business Insider


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The New York Times
SOURCE: http://www.businessinsider.com/apple-iphone-12-release-most-important-product-launch-in-years-2020-10
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Summary

The iPhone 12 is also expected to be Apple's first 5G iPhone, meaning upgrades will likely continue over the next year as 5G networks continue to develop and customer demand for 5G-enabled devices grows.The combination of 5G support, new size options, affordable prices for both the iPhone 12 and possibly older models, and the fact that many active iPhones are getting older could make this a blockbuster moment for iPhone upgrades. "In my opinion, it's the most important product cycle in the last decade for Apple."The anticipated launch comes after Apple reported declining iPhone sales in its quarterly earnings reports in recent years.Some have attributed this slump to climbing smartphone prices, and new features have been viewed as too incremental to justify an upgrade for many consumers.Apple started to reverse this trend with the iPhone 11 lineup, which performed better than many had anticipated, but the iPhone 12 is expected to be the big boost Wall Street has been waiting for.Apple has also made an effort to decrease its reliance on the iPhone and offset slowing sales in its most important product line by boosting other areas, like digital services and accessories, in recent years.Analysts predict Apple will kick off a major iPhone upgrade cycle with the debut of its iPhone 12 lineup on Tuesday.Wedbush Securities estimates that 350 million of 950 million iPhones in use around the world are in the window of an upgrade opportunity.

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