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The journey of a kids book startup that tackles topics like racism, cancer and divorce


Circle Media
race.“While
startup.“That
Cascade Seed Fund
Color Capital
” Memory


Jelani Memory
racism.”Memory
George Floyd

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The New York Times
SOURCE: https://techcrunch.com/2020/08/18/the-journey-of-a-kids-book-startup-that-tackles-topics-like-racism-cancer-and-divorce/
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Summary

So, within the span of 10 days, A Kids Book About saw north of $1 million in revenue.“And to be quite honest, we had enough inventory that was supposed to last us the rest of the year,” Memory said. The startup is primarily a direct to consumer business with a “fairly unique and novel publishing model,” Memory said.A Kids Book About writes all of its books via a workshop in a single day. “But it really meant going out and finding more Black and brown investors.”Memory also sought out investors where this deal would be its first investment in a startup.“That was really important that I wasn’t just taking accredited investors but making room for unaccredited investors as well, knowing that if the wealth loop just keeps going the way that it is, only people with money get to make more money,” he said.A Kids Book About raised $1 million from a handful of seed funds, including Cascade Seed Fund, Color Capital and Black Founders Matter.“And I can tell you, pitching a direct consumer kids book startup that tackles topics like cancer and racism is not super hot in the venture,” Memory said.

As said here by Megan Rose Dickey