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The Need for Speed, 23 Years Later


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Kathryn Whitenton
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The New York Times
SOURCE: https://www.nngroup.com/articles/the-need-for-speed/
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Summary

Today’s websites aren’t that much faster than they were 10 years ago.As you might guess, the story on mobile is even worse — connection speeds have improved for sure, but, over the past 10 years, the mobile page load times tracked by Httparchive have actually increased.Increases in internet speed clearly haven’t solved the problem of slow websites. But you don’t have to take our word for it — in the past 10 years, the effects of slow-loading web pages on site abandonment and conversion has been proven time and again:If you’re still not convinced that response time matters in your specific industry or for smaller organizations, check out this collection of case studies by WPOStats.com, which documents how performance optimization dramatically improves traffic, sales, and usage metrics across many different types of websites and industries.All this data still does not precisely define a magic number at which your site is ‘fast enough’ or ‘too slow.’If you’re in a group of people being chased by a bear, you only need to be faster than the slowest person in the group.

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