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The Prince of Georgia Is Big on Instagram


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Positivity     47.00%   
   Negativity   53.00%
The New York Times
SOURCE: https://www.wired.com/story/bera-prince-georgia-instagram/
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Summary

During the first Georgian Dream campaign, BERA dropped a “let’s go vote” banger, also called “Georgian Dream.” “As long as I'm Georgian, Georgia will exist, I promise,” he rapped. I fell hard for a BERA tune called “Favorite Things,” sung in English, in which he ticked off his titular things: the “sound of the rain,” “diamond rings,” “when I first made love,” “the very last shot in the All-Star Game,” and, of course, “her kiss.” At one point in the video, BERA logs onto a social media platform called SpaceBook.A year after father and son allied on the victorious Georgian Dream campaign, Bidzina Ivanishvili left the prime minister’s office. (Last month, following public outcry, the arboretum—hailed by Georgian Dream as a "world-class dendropark"—was opened to visitors.)As his father became the country’s supreme power broker, BERA also evolved. “To the question ‘What have I received in return for my lost eye?’” Gomuri later said, “I would like to answer: proportional elections.” Their underlying message was equally resonant: Georgian Dream had ossified into a powerful, undemocratic monolith, and it had to go. It was massive and aggressively adorned with ornaments the size of an infant’s head.BERA began his story like this: “Classical music, for sure, is the essence of everything.” His grandmother taught him piano; he particularly loved playing Claude Debussy and the melodic French Romantic stuff from the end of the 19th century. He also did Georgian polyphonic singing—intricate, intense, multipart harmonizing—and wrote poetry from the point of view of “a plastic bottle, or a bird, or a lonely child.” But, in BERA’s telling of his story, he was born to make pop music: “I was eight, nine months old, and I would already try to sing along to stuff.”BERA was born in Paris in 1994, just a few years after his father transitioned from push-button telephone sales into the wide-open terrain of post-Soviet banking, which dramatically expanded the family’s fortunes. “And he was just like me,” BERA said, beaming. Additionally, BERA speaks Russian, French, a little Spanish, and, he adds, smiling, “the language of love.” His English, which is flawless, is tinged with the tics of an American suburban rap fan.BERA was 10 when he wrote his first song; he says it came to him in a dream. In his early twenties BERA says, he wrote a ballad, “Untouchable,” that nearly reunited the Fugees. A rep for the Chainsmokers said only, “This is not accurate.”)Eventually released as a BERA song, “Untouchable” has over a million plays on Spotify. “It was like a chess game,” BERA said. Not to discredit my siblings, but I always had this special relationship with my father.” BERA shared a fond memory of Bidzina lecturing the family on the pitfalls of having a successful father. He also politely suggested that I was in danger of "unintentionally spreading" the messaging of the "radical opposition in Georgia," who are engaged in "disgraceful attempts to discredit Mr [Bidzina] Ivanishvili, his family and all that he has ever done for Georgian people." )As for Bidzina’s son, the activists I spoke to saw BERA, largely, as harmless. But I have not heard anything for years about his music.” While at an upmarket cafe with Lizi Sikharulidze, another pro-democracy activist, I saw a BERA video on the TV screens, and happily pointed it out to her. Seeing me stare at it, Iashvili turned to it and pointed: “We are all there.”“Georgian Dream,” BERA told me, “is a movement that I created.” BERA remembers a time in 2012, when he was 17, and the United National Movement party was still in power, as a period of existential threat. It was a real war.” I wasn't able to independently corroborate what BERA told me about that time, but at one point, the former president, UNM leader Mikheil Saakashvili, did criticize BERA in a speech. ‘Come to my home, let’s drink, you can stay in my house!’”BERA says that after his last political rally, he said a prayer: ‘God, I really hope that the country never ever needs me in this position again, because if, God forbid, you ever see me in this type of thing again, it would mean Georgia is in a very bad spot.’”BERA describes his father, who became the Georgian Dream party chair again in 2018, as a selfless public servant—effectively, a martyr. Of course!”After our conversation at his house, BERA and I took a walk next door, to the Georgian Dream studio. “It’s easy work, man,” he said, playing the air piano.We walked back to the main house right before BERA’s family—his mother, his father, and his two brothers—came to visit. He was not an immediately imposing man.“That’s my father,” BERA said.“Nice to meet you,” Bidzina said.Then, as suddenly as he came in, he disappeared. “I’m a very religious guy,” BERA said.

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