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To Sway the Unvaccinated, New Tactics Are Tried at Funeral Homes and on Radio Shows


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Positivity     14.00%   
   Negativity   86.00%
The New York Times
SOURCE: https://www.wsj.com/articles/to-sway-the-unvaccinated-new-tactics-are-tried-at-funeral-homes-and-on-radio-shows-11642329001?mod=hp_lead_pos7
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Summary

Trusted local voices are deployed as broad public health campaign transitions to a more personalized approach in states including Missouri and Oregon

As said here by Jennifer Levitz, Jon Kamp