Tony Fadell: Want to Design for a Sustainable Future? Think Different
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iPod
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Brainstorm Design
this.”“We’ve
Fadell
Google
Apple
Fadell said.“You
it.”For
People
Tony Fadell
Clay Chandler
involved.”It
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Southeast Asia
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Paris
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Summary
Getting out into the world beyond Cupertino, Calif., where Apple is headquartered, helped him see that the problems of people in different communities were surprisingly common.“As a designer and an investor, you have to think very differently and locally when you come and work with people,” he said. It’s interested in the kinds of developments that could “dramatically change the way you live.” And it wants to incentivize that process in a way that’s different than a conventional investment firm.“We tell them: We give you money to hire us to help you,” Fadell said.
As said here by Andrew Nusca