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Twitter 'fesses up to more adtech leaks


Twitter
RTB
GDPR
Twitter’s
users’
individuals’
up.(Also
Twitter —
Personalization
Office of Data Protection
European Twitter
EU
the Irish Data Protection Commission
Ad Exchange


Lukasz Olejnik
Johnny Ryan

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@lukOlejnik
UK

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SOURCE: https://techcrunch.com/2019/08/07/twitter-fesses-up-to-more-adtech-leaks/
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Summary

Using this identifier, Twitter and Twitter’s ad partners can work together to link a device identifier to other pieces of identity-linked personal data they collectively hold on the same user to track their use of the wider Internet, thereby allowing user profiling and creepy ad targeting to take place in the background.The second issue Twitter discloses in the blog post also relates to tracking users’ wider web browsing to serve them targeted ads.Here Twitter admits that, since September 2018, it may have served targeted ads that used inferences made about the user’s interests based on tracking their wider use of the Internet — even when the user had not given permission to be tracked.This sounds like another breach of GDPR, given that in cases where the user did not consent to being tracked for ad targeting Twitter would lack a legal basis for processing their personal data. But it’s saying it processed it anyway — albeit, it claims accidentally.This type of creepy ad targeting — based on so-called ‘inferences’ — is made possible because Twitter associates the devices you use (including mobile and browsers) when you’re logged in to its service with your Twitter account, and then receives information linked to these same device identifiers (IP addresses and potentially browser fingerprinting) back from its ad partners, likely gathered via tracking cookies (including Twitter’s own social plug-ins) which are larded all over the mainstream Internet for the purpose of tracking what you look at online.These third party ad cookies link individuals’ browsing data (which gets turned into inferred interests) with unique device/browser identifiers (linked to individuals) to enable the adtech industry (platforms, data brokers, ad exchanges and so on) to track web users across the web and serve them “relevant” (aka creepy) ads.“As part of a process we use to try and serve more relevant advertising on Twitter and other services since September 2018, we may have shown you ads based on inferences we made about the devices you use, even if you did not give us permission to do so,” it how Twitter explains this second ‘issue’.“The data involved stayed within Twitter and did not contain things like passwords, email accounts, etc.,” it adds.

As said here by Natasha Lomas