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It's their co-owned Instagram.Adams: Do you have any sense as to why people are leaving Facebook in particular?Rosin: The survey didn't specifically ask, “Why are you using Facebook less?” or “Why have you stopped using Facebook?” among those who say that they have. That is maybe not the advertising target Facebook is necessarily looking to work on, but it's not as if all is lost there.Related links: more details from Edison's Infinite Dial reportIt’s pretty ironic that most of those Facebook departures seem to have gone to Instagram, which, being owned by Facebook, doesn't necessarily have better policies.It’s pretty ironic that most of those Facebook departures seem to have gone to Instagram, which, being owned by Facebook, doesn't necessarily have better policies.And it's worth noting that Facebook is still the most-used social media platform, according to Edison, with 61 percent of people in the U.S. using the site.And it's worth noting that Facebook is still the most-used social media platform, according to Edison, with 61 percent of people in the U.S. using the site.Instagram is a distant second.Instagram is a distant second.Edison also looked at media hardware and found smartphone ownership continues to rise. About 84 percent of us in the U.S., 237 million people, own these pocket computers.Edison also looked at media hardware and found smartphone ownership continues to rise. About 84 percent of us in the U.S., 237 million people, own these pocket computers.Smart speaker ownership saw a big jump in the last couple of years and keeps climbing.
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