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Uberall raises $115M, acquires MomentFeed to scale up its location marketing services


Uberall
MomentFeed
Level Equity
BP
KFC
McDonald’s
Pizza Hut
TripAdvisor
Google
issue.)And
’Near Me’ Marketing
EVP
Bregal Milestone


Uberall
Marks
Spencer
Florian Hübner
Nick Hedges
Cyrus Shey


North America.“We


Google Maps


Google Maps


Berlin
Los Angeles
London
Bregal Milestone
U.S.
Yelp

No matching tags

Positivity     38.00%   
   Negativity   62.00%
The New York Times
SOURCE: https://techcrunch.com/2021/06/15/uberall-raises-115m-acquires-momentfeed-to-scale-up-its-location-marketing-services/
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Summary

From what we understand from sources, the funding values Uberall at around $500 million, and the deal for MomentFeed was made for between $50 million and $60 million.The business combination is building way more scale into the platform: Uberall said that together they will manage the online presence for 1.35 million business locations, making the company the biggest in the field, with customers including the gas station operator BP, KFC, clothes and food chain Marks and Spencer, McDonald’s and Pizza Hut.Florian Hübner, the CEO and co-founder of Uberall, noted in an interview that the companies have quite a lot of overlap, and in fact prior to the deal being made the companies worked together closely in the U.S. market, but all the same, MomentFeed has built some specific technology that will enrich the wider platform, such as a particularly strong tool for measuring sentiment analysis.“Managing the online presence” is not a company’s website, nor is it its apps, but may nevertheless be its most common digital touchpoints when it comes to actually engaging with consumers online.

As said here by Ingrid Lunden