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United Airlines gives $90,000 in travel vouchers for downgrading passengers

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The New York Times
SOURCE: http://us.cnn.com/travel/article/united-airlines-downgrades-passengers-travel-vouchers/index.html
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Summary

United Airlines paid business class travelers $10,000 in travel vouchers each to move from business class to Premium Plus for a Newark to Hawaii flight.

As said here by By Katia Hetter, CNN