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United, Delta are making it easier than ever to earn elite status

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The New York Times
SOURCE: http://www.businessinsider.com/united-delta-making-it-easier-than-ever-earn-elite-status-2021-5
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Summary

Elite status was formerly the domain of an airline's top spenders. But now average travelers have a better shot at entering the prized loyalty realm.

As said here by Thomas Pallini