Valued at $50M, Body404 wants to bring Chinese indie brands to the world
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Summary
That’s because “there’s a growing segment of consumers who want high quality and something different to wear,” said Charles Wang, the company’s chief marketing officer.Users are discovering Body404 on Facebook, Google, and in particular, TikTok. Click per mille (CPM), a way to measure return on online advertising spent, ranges from $3-5 on the short video app, while CPM on Facebook in comparison stands at $10-15, according to Zhang.Unlike some companies with Chinese roots that try to obscure their origin, fearing an increasingly negative perception of “Chinese companies”, Body404 wants to “rebrand what it means to be made in China.”“We don’t want the border between China and the world to close down.
As said here by Rita Liao