Vimeo's new app helps small businesses create professional social videos

The new app includes a set of video creation tools aimed at small businesses and marketers looking to tell their stories using social video, but who lack the resources, time or budget to invest in video production at the scale they need to compete.With Vimeo Create, available on both the desktop and as an app, businesses choose from pre-made, professionally designed video templates that can be customized to meet their needs. There also are dozens of tools for video editing on the market, including those from incumbents, like Adobe and Apple, as well as from others like Magisto, Canva, PicsArt and many more that offer features craved by small business owners like templates, easy editing tools, access to stock content and support for one-click multi-platform publishing, among other things.Vimeo first launched Vimeo Create into beta back in January, but today it’s available to all across web, iOS and Android.