VR might feel like a gimmick, but your brand needs to pay attention now

Marketers need to understand the basics of VR, and how they can use it to enhance brand awareness, promote products, help customers experience products and services, and accelerate the decision to make a purchase.First, what exactly is VR? But how can marketers effectively use VR to engage and excite their audiences in a meaningful way?The world of e-commerce and retail is likely to be the launching pad where marketers will first start to adopt VR for their digital strategies, and where customers will see the first impact. Their immersive, in-video experience gave shoppers a front row view of its New York Fashion Week runway show and offered an exclusive-gift-with-purchase promotion to boost sales.Iconic US brand, Gap, also experimented with VR in the form of a virtual DressingRoom app. While it’s still in the nascent stages for the technology, VR has the potential to offer marketers a new and exciting way to take customers on the journey from product awareness all the way to purchase, via product placement and product interaction in the virtual world.