What's the best TV brand? A tech expert weighs in

But each of those big brands has high-end models and low-end models, and the TV you choose likely has more to do with the individual set's features rather than the name on the bezel.That said, there are some small patterns among how each manufacturer develops their TVs. So let's talk about where those big brands excel, which might help you narrow down your search — if you want to dig deeper, check out our full TV buying guide.LG is the perfect example of "brand isn't everything": Its top-end models are some of the absolute best TVs you can buy today, while their midrange and budget models are a bit less enticing (in most cases).LG's CX OLED TV is widely regarded as the best TV you can buy today. (I personally own this TV, and I love having something other than a black slab to look at on my wall when the TV is off.)Sony offers some of the most color-accurate TVs you can buy today, with a solid smart TV interface (Android TV, soon to be Google TV), good HDR performance, and incredible processing power.This year's X950H is Sony's best non-OLED TV, providing excellent brightness and color accuracy. While LG, Samsung, and Sony all make superb high-end sets, their budget and midrange sets are often outshined by up-and-comer TCL, which offers great picture quality for the price and a built-in Roku media player.The TCL 6 series has, for the past few years, been widely considered the best TV for the money.