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What Will Be the Theme of Summer?

Positivity     50%   
   Negativity   50%
The New York Times
SOURCE: https://www.nytimes.com/2023/06/03/briefing/summer-branding.html
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Summary

As summer commences, so do our pronouncements for what it will be like. In branding, as in all things, moderation is key.

 As said here by BY MELISSA KIRSCH
The_New_York_Times
BY MELISSA KIRSCH