When should we expect launch prices and dates for 2020?s new consoles?

In the 12 console launches since 2000, the all-important price and release date announcements have come an average of 128 days before the actual console launch, or a median of about 153 days (for the North American launch).Assuming early November launches for the PS5 and Xbox Series X, that would mean we should have expected this information to be publicized in June or early July, on average.This console cycle looks even weirder if you separate recent console launches by company. If the PS5 is going to launch before Black Friday, Sony is running out of time to avoid setting a new company record with this year's announcement timing.Further ReadingIt’s official: E3 2020 has been canceled [Updated]So why isn't 2020 console marketing timing aligning with historical norms? The coronavirus pandemic also means neither company has been able to host demo events where the press can get hands-on time with new hardware ahead of its launch, further complicating marketing plans and schedules.There also may be a bit of a game of chicken going on with price announcements this year.