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Why Designers Should Study the Mundane


Invisible Design
Tetra Pak
Continuum
drink?“Surprisingly
Tetra Pak—
Tetra Pak’s
packaging.“Now
Brainstorm Design


Harry West

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West

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Singapore
Saudi Arabia

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Positivity     39.00%   
   Negativity   61.00%
The New York Times
SOURCE: http://fortune.com/2019/03/06/invisible-design-harry-west/
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Summary

When you drink from a bottle, do you suck, pour, or pull? Invisible details can help designers see things in a new way, Harry West argues.

As said here by Timothy McDonald