Why everyone should read support emails

No matter if you if are a two-man band, settled startup co-Founder, Head of Product or corporate CxO you should spend at least 30 minutes per week reading real emails from your customers.KPIs, MAU/DAU, CAC and CLV are some of the well established metrics in most startups and established corporations.A/B testing is touted as the current methodology for valuable insights and improvements.Continuously startups have been tweaked and strategies changed based on an extensive aggregation of numbers in spreadsheets and dashboards.I love my numbers, and I love my spreadsheets, but heart and soul of all the great people using and being in contact with your service, product and company are too often buried somewhere in a soulless column in your beloved spreadsheets.I have always spent much more time on incoming support emails than internal reports and numbers.