Why is there no smoking in Gears 5? It depends on who you ask
Companies, agencies, institutions, etc
Variety
the Truth Initiative
Turner Broadcasting
ELeague
Netflix
The Coalition Studio Head Rod Fergusson
COG
ESRB
the Ars Orbital Transmission
CNMN Collection
WIRED Media Group
Condé Nast
People
Kyle Orland
Jul 15
Truth
Fergusson
Michael Barrick
Seth Ladetsky
Ars Technica Addendum
Groups
Mature
Physical locations
Nast
Places
Gears
Locations
Truth
Events
Gears of War 4
Epic Games
Summary
The upcoming Gears 5 will not feature any on-screen depictions or references to smoking, according to the developers at The Coalition. According to Variety, The Coalition decided to remove the smoking references after Truth reached out to Turner Broadcasting, which featured Gears 5 as part of an invitational tournament filmed during its ELeague esports over the weekend.That sequence seems plausible, especially considering that Truth is a presenting sponsor of the tournament, which is officially titled "Eleague Gears Summer Series Invitational powered by Truth." And Truth has a long history of pressuring media companies to remove smoking references from their products, a move that recently led to changes in Netflix's youth-focused programming.But The Coalition Studio Head Rod Fergusson said Truth is claiming a victory that it actually had no hand in.
As said here by Kyle Orland