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Why SoFi would buy naming rights to the LA football stadium


CFO of the National Football League


SoFi
Anthony Noto
us.”Recode
Jason Del Rey
Vox
Kara Swisher
Peter Kafka


Qatari


the Los Angeles Rams
the Rams and

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Inglewood
California
Scottsdale
Arizona
SoFi

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The New York Times
SOURCE: https://www.vox.com/recode/2019/6/11/18662056/sofi-anthony-noto-rams-chargers-football-stadium-code-conference
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Summary

But it is beginning to explain why an unusual deal like this would make sense.Onstage at Code Conference on Tuesday, Anthony Noto, the CEO of SoFi, said that — hypothetically, of course — the company might want to get into naming because it would be a smart way to market SoFi to the millennial customers it is trying to attract and retain.“They’re not showing up for appointment television.

As said here by Theodore Schleifer