Why SoFi would buy naming rights to the LA football stadium
Companies, agencies, institutions, etc
CFO of the National Football League
People
SoFi
Anthony Noto
us.”Recode
Jason Del Rey
Vox
Kara Swisher
Peter Kafka
Groups
Qatari
Physical locations
the Los Angeles Rams
the Rams and
Places
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Locations
Inglewood
California
Scottsdale
Arizona
SoFi
Events
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Summary
But it is beginning to explain why an unusual deal like this would make sense.Onstage at Code Conference on Tuesday, Anthony Noto, the CEO of SoFi, said that — hypothetically, of course — the company might want to get into naming because it would be a smart way to market SoFi to the millennial customers it is trying to attract and retain.“They’re not showing up for appointment television.
As said here by Theodore Schleifer