Why you should re-think your ?one size fits all? content strategy

You’re all set.Except you’re overwhelmed, emotional, and you can’t understand most of it.This might be a dramatic way to get into how to improve your content, but it’s an apt example of the challenges most businesses face. A lot of this content is overwhelming and confusing, and not everyone who approaches it has the same reading or understanding level. We don’t often consider mental ability or literacy skills, so we don’t shift important content based off of those factors.Along with a great group of friends and business partners, I’ve taken the first step in changing the content landscape at my company. Users are presented with a “default” level of content and the ability throughout the experience to change the content based on their reading and understanding level. Use any method possible to start delivering content better suited for our consumers.